We talk to Nora Loreto about her new book, From Demonized to Organized: Building the new union movement. Nora argues that neoliberalism has changed both the nature of work, and the way workers see themselves. As a result, new models of unionisation are …

Walton Pantland

We talk to Nora Loreto about her new book, From Demonized to Organized: Building the new union movement.

Nora argues that neoliberalism has changed both the nature of work, and the way workers see themselves. As a result, new models of unionisation are needed, particularly for workers under 40.

These need to take into account the growth of casualised, precarious employment, as well as the growth of individualism in society.

Unions are making their first steps in the right direction by opening up new membership forms – such as community membership – and reaching out to community groups.

From the description:

“This book seeks to explain unionization to my generation; to my friends who distrust civil society organizations as much as they distrust government; to my unemployed friends who are living from contract to contract and who would kill for a stable, unionized job; for the workers who have never had the benefit of being represented when facing injustice at work; for the workers who would rather not think of what would happen if they were injured on the job.

It’s a reminder to unionized folks that many of the truths that they take for granted are not obvious to others and that the labour movement must change how it reaches out to its members, its communities and to non-unionized workers if it hopes to grow. It’s a call to action for activists to share their stories, debunk the existing right-wing, anti-union rhetoric, re-engage in their communities, and build a movement that can defeat neoliberal policies and their political proponents.”


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Walton Pantland

South African trade unionist living in Glasgow. Loves whisky, wine, running and the great outdoors. Walton did an MA in Industrial Relations at Ruskin, Oxford, and is interested in how trade unions use new technology to organise.

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