This is an example of a typical USi one day social media course. The actual content will depend on the level of experience of the participants and needs identified in the pre-course survey.

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Introduction

#UnionTech is great fun. Photo by @FionnualaNiB

A photo posted by Union Solidarity International (@unionsolidarity) on

  About the day. Hashtag: #UnionTech – please keep your device on, and use it! Mention @usilive in your tweets.

Session 1: Myths and realities of social media

    • Share your personal experience and opinion of social media

 

  • Social media and political change. From the Arab Spring to Occupy – can social media change the world?

 

 

  • The negatives: cyberbullying, Facebook disciplinaries and more

 

 

  • Security, privacy, GCHQ spying and staying safe online

 

 

 

Mandate / CWU #UnionTech course A photo posted by Union Solidarity International (@unionsolidarity) on

Session 2: The Social Media landscape

  • An introduction to the most important social media platforms: Twitter and Facebook
  • How hashtags work
  • Other platforms: Google+, YouTube, Instagram, Pinterest, Flipboard, Tumblr, Snapchat, Weibo and more – how can we use them?
  • Some examples and case studies of union and political social media campaigns

#uniontech social media course in London

A photo posted by Union Solidarity International (@unionsolidarity) on

LUNCH

 

Session 3: Understanding campaigns

    • What is your theory of change?

 

  • Telling stories: how to construct a narrative

 

 

  • Engaging people: the viral effect

 

 

 

Paula Geraghty at the Mandate / CWU #UnionTech course A photo posted by Union Solidarity International (@unionsolidarity) on

Session 4: Practical internet campaigning skills

(This depends on the level of experience and needs of the participants)

  • How to create a Twitter account, and send a tweet using @mentions and #hashtags. Using Tweetdeck, Thunderclap and other tools
  • How to create a Facebook page and manage it effectively
  • How to use Google+, Hangouts and YouTube
  • The importance of images. Creating and sharing images. Using Instagram, Pinterest, Tumblr etc.

Jasmin at the #uniontech course

A photo posted by Union Solidarity International (@unionsolidarity) on

Session 5: Developing your social media campaign

(Interactive group work – time permitting)

    • Establishing a voice, curating content and growing followers

 

  • Building a network – working with other activists

 

 

  • Creating (or hijacking!) hashtags and using metadata to spread messages

 

 

  • Understanding how the internet thinks: the importance of memes and humour

 

 

  • Designing and building your campaign, your team and action plan

 

 

  • Explain your action plan and campaign to the group

 

 

 

  Feedback

 

Social media training with @bectu   A photo posted by Union Solidarity International (@unionsolidarity) on

We are also able to deliver bespoke courses, covering the following:

 

  • Building a website
  • Journalistic writing skills
  • Dealing with the media
  • Creating and editing video, and maintaining a video channel