This is an example of a typical USi one day social media course. The actual content will depend on the level of experience of the participants and needs identified in the pre-course survey.
About the day. Hashtag: #UnionTech – please keep your device on, and use it! Mention @usilive in your tweets.
Session 1: Myths and realities of social media
- Share your personal experience and opinion of social media
- Social media and political change. From the Arab Spring to Occupy – can social media change the world?
- The negatives: cyberbullying, Facebook disciplinaries and more
- Security, privacy, GCHQ spying and staying safe online
Mandate / CWU #UnionTech course A photo posted by Union Solidarity International (@unionsolidarity) on
Session 2: The Social Media landscape
- An introduction to the most important social media platforms: Twitter and Facebook
- How hashtags work
- Other platforms: Google+, YouTube, Instagram, Pinterest, Flipboard, Tumblr, Snapchat, Weibo and more – how can we use them?
- Some examples and case studies of union and political social media campaigns
Session 3: Understanding campaigns
- What is your theory of change?
- Telling stories: how to construct a narrative
- Engaging people: the viral effect
Paula Geraghty at the Mandate / CWU #UnionTech course A photo posted by Union Solidarity International (@unionsolidarity) on
Session 4: Practical internet campaigning skills
(This depends on the level of experience and needs of the participants)
- How to create a Twitter account, and send a tweet using @mentions and #hashtags. Using Tweetdeck, Thunderclap and other tools
- How to create a Facebook page and manage it effectively
- How to use Google+, Hangouts and YouTube
- The importance of images. Creating and sharing images. Using Instagram, Pinterest, Tumblr etc.
Session 5: Developing your social media campaign
(Interactive group work – time permitting)
- Establishing a voice, curating content and growing followers
- Building a network – working with other activists
- Creating (or hijacking!) hashtags and using metadata to spread messages
- Understanding how the internet thinks: the importance of memes and humour
- Designing and building your campaign, your team and action plan
- Explain your action plan and campaign to the group
Social media training with @bectu A photo posted by Union Solidarity International (@unionsolidarity) on
We are also able to deliver bespoke courses, covering the following:
- Building a website
- Journalistic writing skills
- Dealing with the media
- Creating and editing video, and maintaining a video channel