Union says new Walkers ad is insensitive, screening during the inquest of Rene Tkacik

Walkers CrispsUCATT has called on Walkers Crisps to pull its new advert which, the union says, is insensitive and offensive.

The advert which was aired last night during the final episode of Broadchurch, shows ex-footballer Gary Lineker having wet concrete poured on him from a great height as he refuses to share his crisps.

The advert coincided with the opening of the inquest into the death of Rene Tkacik who was killed on the Crossrail project when concrete fell on him.

UCATT general secretary Steve Murphy said: “This advert is extremely insensitive and offensive. There is nothing amusing about accidents on construction sites and the timing of the advert could not have been worse. If Walkers have a social conscience they should remove the advert and immediately apologise to Mr Tkacik’s family.”

Last year 42 construction workers were killed at work in the UK and construction is the country’s most dangerous industry.

Steve Murphy said: “Rather than make fun of the dangers faced daily by workers on construction sites perhaps the media should ask itself why when a worker is killed, these tragedies are often ignored. Construction deaths and accidents should not be considered an occupational hazard.”

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Tim Lezard

Campaigning journalist, editor of @Union_NewsUK, NUJ exec member; lover of cricket, football, cycling, theatre and dodgy punk bands

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