Unite launches new campaign ahead of welfare cuts leaving 1.5 million households worse off

Tim Lezard

Dave, George or Iain Unite welfareUnite has launched a hard-hitting advertising campaign exposing the government’s hypocrisy over welfare cuts.

The campaign targets David Cameron, George Osborne and Iain Duncan Smith as the biggest welfare ‘cheats’, contrasts cuts to welfare and tax credits, which will leave an estimated 11.5 million households worse off from 1 April, with an average £100,000 tax give away to millionaires.

The launch comes as the government admitted in a letter placed in the House of Lords’ library that 400,000 children will be pushed into poverty because of its 1% benefit cap, coming into force after Monday.

The national digital, print and ad van campaign is set to reach millions of households only days before the cuts hit, with Unite urging people not to sit in silence but work with the union to expose the poverty caused to ordinary people whether in or out of work.

It coincides with the launch of a new website called ‘Our Welfare Works’ which sets the record straight on welfare, blowing apart the myths that have been used by the government to promote its savage attack on the welfare state.

Bringing together unions and charities, key opinion formers, celebrities, and community campaigners, ‘Our Welfare Works’ captures the voices of those hardest hit and signposts people to take local action with Unite community membership.

Early contributors to the site include the blogger `Mum vs Austerity’, Michelle Kent who faces being made homeless because of the bedroom tax and comedian Mark Steel who satirises the government’s efforts to blame the poor for the economic crisis.

Unite welfare cheatsUnite general secretary Len McCluskey said: “The welfare changes coming in from 1 April are no joke for the millions of households who will be made poorer and the hundreds of thousands of kids who face being plunged into poverty.

“While the government unleashes misery and demonises those struggling to get by, millionaires will be laughing as they pocket tax breaks averaging £100,000 a year.

“We are saying ‘enough’.  Unite will not let the truth be a casualty of this government’s war on the poor. We will not allow the government to get away with conning the British public.

“Ordinary people, who face eviction because of the cruel bedroom tax or a trip to the food bank to feed themselves and their kids, know the truth.

“It is a truth, which we will expose, against the government lies and spin where the hopes of ordinary people trying to make ends meet are squashed to pay for an economic crisis not of the their making.”


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Tim Lezard

Campaigning journalist, editor of @Union_NewsUK, NUJ exec member; lover of cricket, football, cycling, theatre and dodgy punk bands

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